Starting a martial arts brand requires focus, creativity, and a clear plan to stand out. It’s about about telling your story, inspiring your audience, and building a lasting presence. In this session, you’ll gain insight into branding, marketing, and business strategies tailored for martial arts. Walk away with the tools and confidence to transform your passion into a brand people trust and love.
Paul Reavlin is a CPA, entrepreneur, and black belt in Krav Maga with nearly 30 years of experience building one of the most recognized brands in the martial arts industry. As the founder of Revgear, Paul has guided the company through decades of growth, working with athletes, vendors, factories, and teams across the U.S. and internationally. His expertise spans sales, marketing, product sourcing, and operations, giving him a unique perspective on what it takes to turn a passion for martial arts into a sustainable business. Paul is passionate about sharing his knowledge, helping, students, instructors, gym owners, and entrepreneurs build brands that inspire loyalty, impact communities, and thrive over the long term.